A Memorandum of Understanding (Mou) with Profitville Limited (trading as Buy-More Supermarket), Ikeja G.R.A, Lagos with The Agricultural Fresh Produce Growers And Exporters Association of Nigeria (AFGEAN) has been signed to aid the opening of Farmers’ Market. This is where fresh farm produce would be sold directly to consumers by farmers.
A trade support firm, Maidville Consulting Ltd, and Globalgap (Licensed) Farm Assurer Company is the AFGEAN Farmers’ Market Manager and Administrator. “The purpose of the market is to bring safe, healthy, fresh farm produce to the table of consumers, thereby creating a direct relationship between smallholder farmers and consumers.” Ms. ‘Detoun Abbi-Olaniyan, who represented AFGEAN said at the MoU signing, which held at Ikeja, Lagos.
“This is the first one in the series of our collaborations and it won’t be the last. We are already looking for similar collaborations on the Island and with a conducive environment, bigger than the present facility to attract more farmers.
“Some of the reasons farmers’ markets fail is because of location, accessibility and unstructured management. A location can go wrong if consumers were given consideration when taking decisions.
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“We are bringing fresh farm produce to the table, by collaborating with Buy-More supermarket to deliver this value. The Farmers’ market is for everybody desirous of fresh produce. We have fashioned it in such a way that the relationship between AFGEAN Farmers’ Market and Buy-More Supermarket is complimentary.
“We have hoped to have such thing, and when the proposal for it came up, we were excited and we hope that all partners under our scheme would see value and benefit immensely from this partnership”, he said, adding that “the farmers have a lot to gain from this because they would have direct access to their customers, eliminate the middlemen, and feedback from customers would be direct. They would know that whatever they produce, there is ready-made market, there would be a lot of value-added to the farmers.”
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